September 21st, 2012

Welcome back to our blog for another look at the Automotive Aftermarket! The 2012 SEMA Show and AAPEX are now 45 days away, and here is Trend 45: 5 Facts About Consumer Email Habits.

66 aftermarket trends and factsEmail marketing is one of the most effective ways to reach consumers; you can tailor your marketing message to specific consumers to give them material they want to see. Basing email contents on customer purchases and preferences aren’t the only benefits though, email marketing is very cost effective and non-intrusive.

A recent study by Google found that 91% of US males check their email at least once a week, 78% check email daily. (Source: Google, US male shoppers study)

Email can be a powerful tool to keep your customers engaged, boost sales, attract new fans and much more. With so many consumers immersed in their email, reaching them through this medium should be a large part of your marketing plan. Be careful about sending too many emails though, bombarding your opt-in fans and customers with emails will cause them to become disinterested or even decide to opt-out.

How has email worked as a marketing tool for you? Feel free to post your thoughts on the subject.